Leamhain ice cream: delicious customer updates

Freelance copywriting for this 100% home-grown product has been as much an exploration of myself and my roots as of the vegan, gluten-free and nut-free ingredients.

Job brief: Being the Creative Copywriter for Leamhain involved crafting a romantic and proudly Irish voice, one which reflects the brand's locally-produced status and its cultural ethos. Such a voice was achieved through the use of familiar lingo, Irish inside jokes and inclusions of our native language.

Ideas: These were worked through between myself and the company's founder. This happened on a weekly basis, concluding in a longform email newsletter and social media alerts.

Results: See an example of a newsletter below. And find Leamhain on Instagram: @leamhain_icecream*

*Update - Leamhain rebranded to Dae ice-cream in mid 2023. I was not involved in the copy from this point, as I was no longer freelancing and working full-time as a content writer.